From Likes to Virality: How Social Media Algorithms Work

In today’s fast-paced digital world, social media algorithms determine what we see, engage with, and ultimately, how content performs. This episode of Marketing Deep Dive unpacks the core workings of these powerful algorithms across major platforms like Facebook, Instagram, and TikTok. We’ll explore how algorithms rank posts, why some content goes viral, and what factors influence visibility. Dive deep into the controversies surrounding algorithm transparency, echo chambers, and content moderation. Learn actionable strategies to leverage algorithms for boosting engagement, growing your audience, and staying ahead in a constantly evolving digital landscape.